Within moments of sending an SMS campaign, recipients’ phones will light up with a notification. Although this seems insignificant, 90% of text messages are read within 3 seconds. Pretty crazy, right? So, you better believe that notification is a big deal! Whether you’re promoting a time-sensitive offer or sending timely reminders, SMS will get the job done at warp speed.

I already told you about how 90% of SMS messages are read within 3 seconds, but even that pales in comparison to the overall open rate, which is an astounding 98%. To give you some perspective, email averages 20-30% open rates. People trust text messages, so you know they’re going to read what you have to say.

In today’s culture, people are on the move and cell phones are always with us. Why not harness that phenomenon to build better relationships with your customers? The numbers don’t lie: 90% of American adults own a cell phone. And at 160 characters, SMS messages are the perfect bite-sized pieces of information your customers can quickly understand and remember.

SMS messages are powerful tools for creating immediate awareness and driving action — both online and offline. With us, you can personalize SMS message content for each recipient, just like your emails! SMS messages can contain text and active links. That means you can use them to drive traffic to your site or visits to your business in person.

SMS is one of the most affordable ways to communicate with customers.With a cost of around 1¢ per message, For example — in the US and Canada SMS marketing prices are about 1¢ per message, which is super affordable for small businesses and scalable for larger enterprises. To put it another way — you can reach 1,000 customers by text message for the same prices as a cheeseburger (or a couple of tofu street tacos if that’s more your thing).

While SMS marketing is extremely reliable, it’s still important to track the deliverability of your campaigns. A good SMS service will provide real-time results for each campaign. This shows you how many people received your SMS, as well as the quantity of unsubscribes and bounced messages. Additionally, link shorteners (like bit.ly) let you create trackable, branded links for your campaigns. This means you can track every aspect of your campaigns and transactions.